Hello, ladies! I’m one of the co-founders of Uswearell, a venture I started with my elder sister. Our journey began in 2016 when she opened our first clothing store, initially selling various brands. It wasn’t until I graduated from Central Saint Martins College of Art and Design with a degree in Fashion Design that we began planning a significant transition.
We envisioned creating our own original brand, which led to the establishment of Uswearell. Motivated by my grandmother’s struggles to find clothes she loved, we focused our designs on mature women. Our mission is to prove that beauty transcends age, providing stylish options for women who appreciate fashion.
As our designs gained popularity, we sought ways to make our clothing accessible to more people. We reconnected with top-notch production factories, cutting out middlemen to reduce costs while ensuring high quality and style. This allowed us to offer trendy, beautiful fashion at surprisingly low prices. Over three years, we opened several brick-and-mortar stores, reaping great rewards from our self-production and direct-selling model, fulfilling our goal of making fashion accessible to all.
However, our success faced a significant challenge when the COVID-19 pandemic hit in January 2020. The global crisis put immense pressure on our capital chain, leading our clothing store to the brink of bankruptcy after accumulating inventory. Years of hard work seemed to be slipping away.
To sustain our dream, we pivoted to create an online women’s clothing platform, expanding our product range to include dresses, work shirts, sweaters, and comfortable sportswear. While ensuring our customers look fantastic, we prioritize ethical production, especially in an industry often driven by cost-cutting at the expense of workers' rights. With our retail experience, we’ve recognized the importance of fair compensation and have made it a core value at Uswearell.
Additionally, we’re committed to giving back. Over the past two years, we’ve donated a portion of our annual revenue to local governments for the medical treatment of COVID-19 patients, hoping to collectively overcome this pandemic and return to a life free from fear.
If you have any questions or need assistance, feel free to reach out at uswearell@onservice.online.